About SPOT

Shared Portal for Opportunity Tracking (SPOT) is an online lead management tool, created by Bell Micro to allow all parties to a lead to access and update lead details following qualification and progression, bringing together representatives from resellers Bell Micro, vendors and ISVs.

Access to SPOT, and the leads allocated within it, is given only to those partners actively working on demand generation campaigns with Bell Micro. If you are not currently working with Bell Micro on joint activities and are interested in finding out more please speak to your Account Manager or contact the marketing team at marketing.UK@bellmicro.eu

It is essential for partners to keep SPOT up to date once a lead has been accepted as these updates are used to demonstrate return on investment to help secure joint marketing funds for further demand generation activities. Given the reduced amount of vendor funding available in the economic climate this has never been more important.

Not only does your feedback assist in securing marketing funds, it also helps us to decide on which demand generation agencies to use for future campaigns, ensuring we only work with the best agencies to bring you quality lead opportunities.

The more detail a partner is able to give on opportunity progression the easier it is to justify lead generation spend and therefore continue to allocate new opportunities to partners.